Deadline: How ‘Slam Frank’ Went Viral Before Opening Night — And Kept The Hype Alive Off-Broadway

By David Zucker

November 10, 2025 11:03am

It’s hard to make an Off-Broadway show go viral — and even harder to sell tickets. Yet Slam Frank, the controversial, conversation-starting new musical reimagining the story of Anne Frank as an intersectional, multi-ethnic, gender-queer, Afro-Latin hip-hop musical, is somehow doing both.

The concept alone made headlines across the political aisle when the show was first announced, but the its digital marketing across Instagram and TikTok has turned it into a minor sensation.

Stars and producers Alex Lewis and Andrew Fox have spearheaded an impressive social media strategy for Slam Frank that has resulted in hundreds of thousands of followers, millions of video views, and 33 of its first 36 performances selling out entirely.